Update: Tom’s Guide reached out to Nothing PR for comment on whether the AI improvements would arrive on older devices and was told “more information will be shared later.”
Nothing has already taken a place at the top of the budget smartphone race with devices like Nothing Phone (2) and Nothing Phone (2a). Now it’s ready to increase the presence of AI in the Nothing Phone line.
In a new video posted across various social networks, Nothing CEO Carl Pei sat down to reveal his thoughts on AI, mostly looking at how it can better serve the customer, how and be better served in his company’s products.
There has been a lot of hype about AI. Some great, some confusing. It’s great to see new companies rethinking user experience and form factors. However, there’s no doubt that smartphones will remain the primary form factor of consumer AI for the foreseeable future. With over 4… pic.twitter.com/ERJc7xhwBaJune 5, 2024
Pei discusses everything from his opinion on what the best AI form factor is to comparing Nothing to gaming giant Nintendo. Ahead of Apple’s WWDC event next week, in which we expect to see Apple announce a new partnership with OpenAI while previewing this year’s AI-focused iOS 18 update, Pei’s words distill the key importance of the technology to our daily life.
In closing, Pei also revealed when to expect the much-anticipated Nothing Phone (3), which to no one’s surprise will be infused with a host of AI tweaks that should, in theory, make it stand out from the ever-growing crowd of AI. – infected smartphones.
Nothing like Nintendo
Nothing’s new video touches on a number of important points regarding consumer AI, with Pei explaining that his ideal AI form factor is the smartphone. But before this ideal product could be realized, the 34-year-old co-founder and CEO pointed out how the smartphone user experience (UX) required a dramatic change.
Pei describes a future where smartphones won’t even need apps to function the way they do today, as the phone’s operating system will be able to leverage all the same services and bring them together in a way that “it will make your day easier”. This is where Nintendo enters the equation.
“So how can we be more like Nintendo?”
Carl Pei
In describing the Japanese video game maker, Pei notes how the best Nintendo Switch games are created out of an effort to “create the most human and fun experiences.” It’s here that Nothing aims to shape its AI formula in a way that sees the company making things fun and more personalized for the end user.
This exploration of AI begins with a completely redesigned home screen. Instead of all best apps for android you may discover the moment you receive your Nothing device that it has a dynamic screen that guides you through the same app-based functions, such as automatically displaying a QR code for an upcoming event or news updates tailored to your interests.
Nothing accompanying the phone
Along with the home screen redesign, Pei says Nothing Phones will also implement an AI companion that’s tailored to you and your needs — “like a best friend,” as a software engineer named Walid describes it. In Nothing’s video, Walid shows the AI asking a few questions about your personality and interests when you first set up your device.
These companions will vary by user and can serve you in much improved ways, thanks to being freed from some applications and containers. This AI companion can become familiar virtually anywhere on the device; on the home screen, the lock screen, through the Glyph interface, and even through voice and audio through headphones, such as Nothing wears.
Pei ends the video with the most exciting news yet – a sneak peek at the debut of the Nothing Phone (3). The aforementioned AI enhancements will first be realized in the upcoming device, which the CEO notes will launch sometime in 2025. Such AI enhancements will pit it against other AI-heavy smartphones such as . Google Pixel 8 Pro AND Samsung Galaxy S24although Google and Samsung may have new phones by next year like the Pixel 9 and Galaxy S25, respectively.
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